CLIENT: Life in Motion Run Club
TYPES OF DESIGN: Logo Development, Graphic Design - Digital and Screenprint
BACKGROUND: Life in Motion has an online fitness community. They also have a Run Club that provides both online classes, coaching and weekly runs and group runs. The Run Club specialises in coaching, strength, stability, power and stretching.
RESULT: With a big focus on running Life in Motion wanted to create a separate sub brand for their business. With colours that tie in with their original brand the Run Club logo was to be inspired by American college sport type styling using a strong monogram and slab style font. The end result is a powerful and strong logo that compliments running imagery to create an exclusive type of fitness club.
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