Rebranding Design


CLIENT: Webber Refrigeration & Hvac

TYPES OF DESIGN: Rebrand, Graphic Design - Print, Digital, Screenprint, Embroidery, Signage

BACKGROUND: Webber Refrigeration and Hvac have been leaders in Tauranga in the refrigeration, air-conditioning and heating industry for many years. To match their awesome reputation it was time for Webber to show this through their branding.


RESULT: This rebrand turned out amazing. We developed a new colour palette to emphasise heating and cooling. We wanted a strong W graphic that can also be used as a standalone graphic if required. The W was developed using an airflow/airwave graphic with the red and blue to symbolise hot and cold / heating and cooling. A mascot of a penguin has also been created to form part of the brand identity and as a recognisable secondary logo that represents the industry Webber is a leader in.

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